Social Media Marketing Course
Our Social Media Marketing Course is crafted to teach you everything needed to create, manage, and optimize professional ad campaigns across platforms like Facebook, Google, Instagram, and more. Learn strategies that drive real results and master the tools that top marketers use.
Master the Art of Online Advertising
with an Social Media Marketing Course
Our Social Media Marketing Course is crafted to teach you everything needed to create, manage, and optimize high-performing ad campaigns across platforms like Google, Facebook, Instagram, and more.
This 3-month course covers essential advertising strategies, targeting techniques, budgeting skills, performance tracking, and creative optimization — designed for maximum ROI.
Course Duration: 3 Months
Format: In-Person and Online Options Available
We provide you these valuable resources
with this course.
Communication Skills
Freelancing
Client Hunting
We also offer practical training for client hunting on
Upwork & Fiverr to make your Future Bright.
What You Will Learn
1. Ads Fundamentals and Campaign Setup
- Introduction to Digital Advertising: Learn the fundamentals of online ads, including the key platforms (Facebook, Google, Instagram), campaign types, audience targeting, and ad structures.
- Ad Account Setup: Discover how to create and configure your advertising accounts, set payment methods, and connect necessary pages or websites.
- Understanding Campaign Objectives: Master selecting the right campaign goals such as Leads, Sales, Traffic, or Engagement to match your marketing strategy.
2. Campaign Creation and Ad Design
- Ad Creatives and Copywriting: Master how to design eye-catching ads and write compelling ad copy that drives clicks and conversions.
- Ad Formats: Explore different ad types like image ads, video ads, carousel ads, and story ads across platforms like Facebook, Instagram, and Google.
- A/B Testing Techniques: Learn to test different headlines, visuals, and calls-to-action to find what works best for your audience.
3. Sales Funnel and Landing Page Optimization
- Landing Pages for Conversions: Learn how to build or optimize landing pages that turn visitors into leads or buyers.
- Product and Service Promotions: Understand how to integrate your offers into ad campaigns for maximum return on ad spend (ROAS).
- Funnel Customization: Customize customer journeys to guide prospects from ads to checkout smoothly.
4. Ad Campaign Management and Analytics
- Campaign Management: Learn how to monitor and adjust live campaigns, manage budgets, and optimize ad delivery.
- Troubleshooting and Problem-Solving: Diagnose and fix common ad issues like ad rejections, poor performance, or low quality scores.
- Analytics and Reporting: Master tracking metrics like CTR, CPA, ROAS, and conversion rates using Facebook Ads Manager, Google Analytics, and other tools.
5. Freelancing and Client Management
- Setting Up Freelance Profiles: Learn how to offer ads management services on platforms like Upwork, Fiverr, and LinkedIn.
- Client Communication: Gain skills to manage client expectations, report ad performance, and upsell additional services.
- Portfolio Building: Build a portfolio showcasing successful ad campaigns to attract potential clients.
Often, the course concludes with a comprehensive design project allowing students to demonstrate their skills.
3-Month Journey to Social Media Marketing Mastery
Ads Foundations & Setup (Weeks 1–6)
- Intro to Digital Ads, Platforms (Google, Facebook, Instagram)
- Creating and Verifying Ad Accounts (Meta Business Suite, Google Ads)
- Setting Up Payment Methods and Ad Policies Overview
- Understanding Campaign Objectives (Traffic, Leads, Conversions)
- Audience Research: Core, Custom, Lookalike Audiences
- Campaign Structures: Campaigns, Ad Sets, Ads
- Mini Project: Set up your first demo campaign targeting a local business niche.
Ad Design & Optimization (Weeks 7–10)
- Creating High-Converting Ad Creatives (Images, Videos, Carousels)
- Crafting Engaging Ad Copy and CTAs
- Budgeting and Bidding Strategies
- Understanding Ad Metrics (CTR, CPC, CPA, ROAS)
- Setting Up A/B Split Tests for Ads
- Retargeting and Lookalike Strategies
- Scaling Winning Campaigns
- Project: Launch and optimize a real campaign with a $20-$50 test budget.
Campaign Management, Analytics & Freelancing (Weeks 11–12)
- Analyzing Campaign Performance with Google Analytics & Facebook Reports
- Troubleshooting Poor Ad Performance and Fixing Common Issues
- Setting Up Pixel and Conversion Tracking
- Client Reporting: Building Professional Campaign Reports
- Freelancing on Fiverr, Upwork: Creating Service Packages
- Pricing Your Services and Client Acquisition Tips
- Final Project: Run a full ad campaign for a portfolio project or real client to build your freelancing profile.
Save 15% with Advance Payment
Pay for all 3 months in advance and receive a 15% discount on the total course fee!
Risk-Free Guarantee: If you’re not satisfied after the first month, you can apply for a full refund with our 15-day money-back policy.
Who Should Enroll in This Course?
This course is ideal for:
What You Will Achieve
By the end of the course, you will:
Be Skilled in Ad Campaign Design and Management:
Launch and Manage Sales Funnels:
Create Ads Without Needing Design Skills:
Troubleshoot and Optimize Campaigns:
Start Freelancing with Confidence:
Receive Certification:
Pricing Plan
20,000 per month
- Location: Shah Ali Town, Okara, Punjab, Pakistan.
- Limited seats available for focused, personalized learning.
10,000 per month
- Access live, instructor-led sessions from anywhere in the world.
Note: All sessions are live, allowing real-time interaction with your instructor and classmates.
Target Audience
Marketing Executives, Business Owners, Social Media Managers, Freelancers, Entrepreneurs, Content Creators, and Individuals who want to master online advertising and grow their business through paid campaigns.
Course Duration
Total 3 Month's & 2 Days/Week
3pm to 6pm
Leaning Mode
Physical Classes
Course Duration
Rs, 20000 / month
Total Course Fee Rs, 60000
Frequently Asked Questions
Do I need to bring my own laptop?
Yes, students are required to bring their own laptops for hands-on learning.
Are classes conducted online or in person?
We offer both options! Students can attend physically or join online via Zoom.
What are the benefits of attending in person?
In-person students can practice in our office with immediate support from instructors and senior staff. Online students receive help via live classes and a dedicated support group.
How often are the lectures?
We conduct two lectures per week, with in-person practice available Monday through Friday.
Do I need prior knowledge to enroll?
Only basic computer skills and familiarity with social media are needed; advanced knowledge is not required.
Will I receive a certificate after completing the course?
Yes, all students receive a certificate upon completion.
Is post-course support available?
Yes! After completing your course, you’ll have access to a support group to ask questions and seek guidance.
Certification
Certification of Completion by IDT will be awarded to candidates who have demonstrated competency in the Digital Marketing & Automation course assessment and achieved at least 90% attendance.
Ready to
